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Project: Be Caring


bh Engage. worked with Be Caring Ltd, the UK's largest employee-owned provider of social care, to deliver the full rebrand project with an emphasis on values and fostering a collaborative approach. 

Over 18 months Cheryl Garthwaite of bh Engage. worked with the directors and employee-owners to agree, and then embed, the core values through the whole organisation. Each petal in the brand flower relates to a core value, now embedded and felt throughout Be Caring.


Other projects included refreshing the website to focus on recruitment, developing the system and training the recruitment team to improve the applicant journey, and standardising of corporate documentation.

Be Caring, formerly CASA, was named Runner Up for Employee Culture at the Employee Ownership Association Awards in 2019 and has been shortlisted as a finalist in the Culture Awards 2020.

Patient and Nurse

Cheryl worked with us to establish Be Caring as a brand that encourages a positive and inclusive employee culture and stands out in the social care sector. We were subsequently recognised for our employee culture at the Employee Ownership Association Awards in 2020.

Sharon Lowrie

CEO Be Caring Ltd.

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